There are some little tricks of the trade you can use when trying to bring readers around to your point of view. And none of them involve dangling a watch in front of their eyes or asking them to stare a spinning, spiraling wheel. Ethos, Pathos, and Logos are rhetorical devices. Ethos is moral character, meaning when ethos is used the writer is trying to persuade the reader that the character is a good guy. Pathos is emotion. It gets the reader to stop thinking and start feeling. Logos means reason. Logos is logic, where all the details come together and make sense. EssayGuide Terminology: http://www.shmoop.com/literature-glossary/ethos.html Learn more about writing on our website: http://www.shmoop.com/essay-lab/
A primer on the Aristotelian framework that still remains a cornerstone for changing minds and generating compliance. To go further, see the follow-up video, An Introduction to Kairos, at: https://www.youtube.com/watch?v=kA8pKAmxNzs
An explanation with examples of the rhetorical devices ethos, pathos, and logos and how to recognize them.
Persuasive Appeals by Bruce Goodner (2008)
View full lesson: http://ed.ted.com/lessons/how-to-use-rhetoric-to-get-what-you-want-camille-a-langston How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and shares some tips for appealing to an audience’s ethos, logos, and pathos in your next speech. Lesson by Camille A. Langston, animation by TOGETHER.
Writing Class Presentation
Persuasion is best achieved through three motivational appeals described by Aristotle: ethos, pathos, & logos.
View full lesson: http://ed.ted.com/lessons/what-aristotle-and-joshua-bell-can-teach-us-about-persuasion-conor-neill Imagine you are one of the world's greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua Bell did this, and Conor Neill channels Aristotle to understand why the context mattered. Lesson by Conor Neill, animation by Animationhaus.
This screencast is an introduction to three tools of rhetoric: ethos, pathos, and logos. With these tools you can appeal to an audience and win agreement. It shows examples of these three appeals in common advertisements.
In this video: Derek Ouyang, Stanford 2013 www.acabee.org