Bing Ads Quarterly API Call – June 2016

Bing Ads Quarterly API Call – June 2016

Intro 0-2:22 Agenda 2:23 – 2:35 Bing Shopping Campaigns Support for Upgraded URLs 2:36 – 4:22 Remarketing 4:23 – 7:25 Native Ads 7:26 – 11:16 Structured Snippets 11:19 – 14:35 Shared Budgets 14:36 – 20:05 App Install Ads 20:06 – 21:54 App Extension Scheduling 21:55 – 23:18 Sitelink Extension Remodel 23:28 – 26:02 API v9 Sunset 26:04 – 26:51 Expanded Text Ads 26:55 – 29:41 Q&A 30:13 – 37:30 Resources 37:30 – 39:36 Bing Ads API Program Managers Neha Mohan, Nan Li, Ginny Sandhu, Joseph Damiani, Juan Carlos Ousset, Lindsey Patterson, Eric Urban, and Jamie Chung discuss new and upcoming features in the Bing Ads API Product Roadmap. Covered topics include Bing Shopping Campaigns support for Upgraded URLs, Remarketing in Paid Search, Native Ads, Ad Extensions (structured snippets), Shared budget API, Sitelink Extensions remodel work, Ad Extensions scheduling, App Install Ads, API V9 sunset and Expanded Text Ads. For a complete download of all material shared on this webcast, please see the webcast console: https://wcc.on24.com/webcast/previewlobby?e=1191184&k=EAFCD68F233C3CB7BE17C36AB7B817EC

Bing Ads API Expanded Text Ads Workshop

Bing Ads API Expanded Text Ads Workshop

Intro 0 – 2:35 Agenda 2:39 – 2:53 Overview 2:54 – 5:13 Soap API & Bulk API Schema 5:13 – 8:00 Must Knows & FAQs 8:00 – 11:54 Timelines 11:55 – 14:00 Q&A 14:00 – 27:00 Resources 27:10 – 30:00 Bing Ads API Program Manager Jamie Chung walks through the new ad type Expanded Text Ads. Learn about the differences between standard text ads and expanded text ads, SOAP API & Bulk API Schema, Must Know’s and FAQS, Timelines, and Q&A. For a complete download of all material shared on this webcast, please visit the webcast console: https://aka.ms/expandedtextadswebcast

Bing Ads API Quarterly Call – May 2017

Bing Ads API Quarterly Call – May 2017

A roadmap of current and upcoming features and resources. Bing Ads API Program Managers discuss new and upcoming features in the Bing Ads API Product Roadmap. Covered topics include API v11, PHP SDK, Keyword Planner API, Campaign & Ad Group Level Targeting, Labels, Automated Bidding, BSC Reports & Pilots, Local Inventory Ads, Price Extensions, Sitelink 2 Upgrades, Account Level Extensions, In Market & Custom Audiences, Multi Account Access, and Taxation Update. For a complete download of all material shared on this webcast, please see the webcast console: https://event.on24.com/eventRegistration/EventLobbyServlet?target=lobby20.jsp&eventid=1394012&sessionid=1&key=9E9097F4C54C9DC1F611D340393609F5&eventuserid=167060120 Chapters API v11 – 2:48 – 5:20 PHP SDK – 5:20 – 6:00 Keyword Planner API – 6:00 – 7:31 Campaign & Ad Group Language Targeting – 7:31 – 10:33 Labels – 10:41 – 11:25 Automated Bidding – 11:26 – 17:40 Product Search Term Reporting 17:42 – 19:04 BMC / Content API Interoperability 19:05 – 20:37 BSC Enhanced CPC Pilot – 20:38 – 22:26 Reporting on Merchant Promotions – 22:27 – 23:15 Local Inventory Ads – 23:15 – 26:27 Price Extensions – 26:27 – 31:00 Sitelink 2 Upgrades – 31:00 – 32:29 Account Level Ad Extensions – 32:29 – 33:36 In Market & Custom Audiences – 33:36 – 38:32 Multiple Account Access – 38:32 – 39:16 Taxation Update – 39:16 – 40 Q&A – 40:38 – 45

Bing Ads API Quarterly Call – September 2016

Bing Ads API Quarterly Call – September 2016

Intro: 0 – 2:11 Agenda: 2:13 – 2:37 Dynamic Search Ads: 2:38 – 6:51 Sitelinks Redesign: 6:52 – 9:00 Expanded Device Targeting: 9:02 – 12:30 Enhanced CPC Auto Bidding: 12:31 – 15:41 Interop FTP/CAPI: 15:45 – 18:38 Remarketing Ad Group Exclusions: 18:38 – 22:40 Unified Event Tracking/Conversions: 22:40 – 25:00 APIv11: 25:11 – 26:13 Other Feature Updates: 26:13 – 27:00 Q&A: 27: 50 – 31:59 Resources: 32:10 – 33:38 A roadmap of current and upcoming features and resources Bing Ads API Program Managers discuss new and upcoming features in the Bing Ads API Product Roadmap. Covered topics include Dynamic Search Ads, Sitelinks Redesign, Expanded Device Targeting, Enhanced CPC Auto Bidding, Interop FTP/CAPI, Remarketing Ad Group Exclusions, Unified Event Tracking, APIv11, and other feature updates. For a complete download of all material shared on this webcast, please see the webcast console: http://event.on24.com/wcc/r/1242474/FAD87BB6A5FC8087D4049FB6C90DD1C7

Bing Ads API Quarterly Call – January 2017

Bing Ads API Quarterly Call – January 2017

Description: A roadmap of current and upcoming features and resources Bing Ads API Program Managers discuss new and upcoming features in the Bing Ads API Product Roadmap. Covered topics include API v11, Remarketing API Updates, In Market & Custom Audiences, Ad Extension Scheduling, Price Extensions, Sitelinks Upgrade, Dynamic Search Ads, Vanity & Upgraded URLs, CAPI v9 Sunset, Monthly Budgets Deprecation, and Multi Account Access. For a complete download of all material shared on this webcast, please see the webcast console: http://event.on24.com/wcc/r/1242474/FAD87BB6A5FC8087D4049FB6C90DD1C7 Intro: 2:00 – 3:57 Agenda: 3:58 – 4:13 API v11: 4:20 – 7:55 Remarketing API Updates: 8:00 – 10:48 In Market & Custom Audiences: 10:55 – 18:52 Ad Extension Scheduling: 19:00 – 19:57 Price Extensions: 20:02 – 22:19 Sitelinks Upgrade: 22:20 – 23:47 Dynamic Search Ads: 22:40 – 25:30 Vanity & Upgraded URLs: 25:33 – 28:29 CAPI v9 Sunset: 28:37 – 30:00 Monthly Budgets Deprecation 30:09 – 32:05 Multi Account Access 32:09 – 34:07 Q&A: 34:44 – 41:04 Resources: 41:05 – 42:33

Upgraded URLS Workshop Part 2

Upgraded URLS Workshop Part 2

In this workshop Bing Ads Program Manager Jamie Chung shares with Bing Ads API Partners how Upgraded URLs can help customers improve the way they manage ad tracking. In Part 2 of the series, Jamie goes deeper in to what necessary steps you can take now to prepare advertisers for this exciting new change. He shares a sneak peak in to preliminary timelines giving you the necessary tools for planning for this exciting new feature.

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